PRIVACY POLICY
Ascend Alliance Pty Ltd | ABN: 83660188278
Last updated: 12/3/2026---1. Overview
Ascend Alliance Pty Ltd ("we", "our", "us") is committed to protecting your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). This Privacy Policy explains how we collect, use, disclose, and store personal information when you interact with our website, landing pages, advertisements, and services.2. Information We CollectInformation You Provide Directly
Full name
Email address
Phone number
Business name and website URL
Any other details you provide when booking a call, completing a form, or contacting usInformation Collected Automatically
When you visit our website or interact with our ads, we automatically collect certain data through cookies, pixels, and similar tracking technologies, including:IP address and approximate geographic location
Browser type, device type, and operating system
Pages visited, time on page, and referring URL
Interactions with our advertisements (clicks, impressions, conversions)
Facebook/Meta Pixel data (see Section 5 for details)3. How We Use Your InformationTo respond to your enquiries and provide our services
To schedule and manage consultations or appointments
To send you information about our services (with your consent)
To run, measure, and optimise our advertising campaigns on Facebook/Meta and other platforms
To verify and match leads received through advertising platforms
To improve our website, landing pages, and user experience
To comply with legal obligations4. Legal Basis for Collection
Under the Australian Privacy Principles, we collect personal information only where:You have consented to the collection
The collection is reasonably necessary for our business functions or activities
We are required or authorised by law to collect it5. Facebook/Meta Advertising & Data Sharing
We use the Facebook/Meta advertising platform to promote our services. As part of this, we use the following Meta technologies:Meta Pixel
Our website uses the Meta Pixel, a piece of code that tracks visitor actions on our site after clicking on a Facebook ad. This helps us measure ad effectiveness, optimise ad delivery, and build audiences for future advertising. The Pixel collects data such as pages viewed, buttons clicked, and form submissions.Conversions API (CAPI)
We may use Meta's Conversions API to send event data (such as lead form submissions) directly from our server to Meta. This allows us to improve ad targeting and measurement accuracy while reducing reliance on browser-based tracking.Custom Audiences & Lead Verification
We may share hashed personal information (such as email addresses or phone numbers) with Meta to verify leads and create Custom Audiences. Meta matches this hashed data against its users to help us deliver relevant advertising. This data is transmitted in a hashed (encrypted) format and Meta's data use is governed by their own Data Policy.For more information on how Meta handles your data, visit: https://www.facebook.com/privacy/policy/6. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to:Remember your preferences and improve site functionality
Track website traffic and user behaviour (e.g., via Google Analytics, Microsoft Clarity)
Serve and measure the effectiveness of advertisements (e.g., Meta Pixel, Google Ads tags)You can manage cookie preferences through your browser settings. Disabling cookies may affect your experience on our website.7. Disclosure to Third Parties
We may share your personal information with the following types of third parties:Advertising platforms (e.g., Meta/Facebook) for ad targeting, lead verification, and campaign optimisation
Analytics providers (e.g., Google Analytics, Microsoft Clarity) for website performance insights
Scheduling tools (e.g., Calendly) for booking management
Email marketing platforms for sending communications you have opted in to receive
CRM and automation tools for managing client relationships
Professional advisors (e.g., accountants, lawyers) where requiredWe take reasonable steps to ensure third parties handle your information in accordance with the APPs. Some third-party providers may store data outside Australia (e.g., in the United States). By using our services, you consent to the transfer of your data to these providers.8. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When your information is no longer needed, we will take reasonable steps to destroy or de-identify it.9. Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. This includes using secure hosting, encrypted connections (HTTPS), access controls, and hashed data transmission where applicable.10. Your Rights
Under the Privacy Act 1988, you have the right to:Access the personal information we hold about you
Request correction of inaccurate or outdated information
Request deletion of your personal information (subject to legal obligations)
Opt out of receiving marketing communications at any time
Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the APPsTo exercise any of these rights, please contact us using the details below.11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.12. Contact Us
If you have questions about this Privacy Policy or wish to make a complaint, please contact us:Ascend Alliance Pty Ltd
Email: admin [ a t ] ascendalliance.com.au